FrederycBotero.comFrederyc Botero Morales · Rockville, Maryland
Home Capabilities
Capabilities

Nineteen capabilities, each one with the work to back it up.

Each capability opens with its own line and then answers the same five questions: what gets done, the problem it solves, what the client receives, who answers for that specialty and the work behind it. Nothing is offered here that cannot be delivered; the internal agenda stays on the private board.

19
capabilities written
4
fields of work
22
agents with a record · 14 with delivered work
60
specialties in the house catalogue
5
languages that travel together
0
requests to third parties

Each capability is read the same way: what gets done, the problem it solves, what the client receives, who answers for that specialty and the work behind it. Where that work belongs to a client, the page says so; where it belongs to this house, it is our own site or our own system.

The projects that carry this work, with their state, are on the projects page. See the projects

Field 1 · Build

Built to be used, not to be looked at.

Sites, platforms, applications, integrations and the store. The code is written here, documented, and it stays with you.

Website design and development

Still losing calls to a site nobody can read on a phone?

What gets done
A site written by hand, page by page: the structure, the wording, the layout and the code, with no rented template and no outside library. Every page carries its own text and its own language.
What problem it solves
A business with no site, or with one nobody can read on a phone, loses the customer who looked it up before calling or before walking in.
What the client receives
A site that opens fast, reads well on a phone and can be kept: every page carries its own text, its own language and the record of what changed and when.
Who answers for this specialty
Álvaro answers for the quality of the site before and after each publication, with Damián on the technical watch and Íris on design.
The work behind it
Our own site: the pages written by hand in five languages, 0 requests to third parties and 0 horizontal overflow measured in the browser at 390 px and at 1024 px. For a client: a bilingual site answering today on the shop's own subdomain, with fourteen services.

See the client site answering today

Platform development

Private doors, real records, and a structure that still holds at ten times the size.

What gets done
Beneath the site sits the platform: doors that open only with a key, records that survive every change, permissions for each role and a foundation that keeps holding as traffic and headcount grow.
What problem it solves
Many businesses run on conversations and memory: later nothing is found, and every change depends on whoever remembers it.
What the client receives
The client's information has one place, a named owner and a way to be checked; and the client keeps control of who enters and of what each person can see.
Who answers for this specialty
Damián, engineering and systems, with Álvaro on publication quality and Rodrigo on privacy.
The work behind it
The private section of our own site, opened with a key and holding the record of versions, errors and corrections; deliveries that go out each one with its manifest and its sha256 hash.

Open the log kept behind this site

Web and mobile application development

Same job, same numbers, from a phone in the field or a screen in the office.

What gets done
Applications that run in the browser and fit any screen, with the code documented so your own people can take it over.
What problem it solves
A tool that only works on a desktop screen leaves out the person who works from the phone, which is where most of the day happens.
What the client receives
An application measured on a phone before it is delivered, with the same information and the same tasks on any device.
Who answers for this specialty
Damián for the system and Álvaro for quality before and after each publication.
The work behind it
The group's own system runs in the browser and is measured page by page at 390 px and at 1024 px wide: 0 horizontal overflow and 0 overlaps.

See how the house system is measured

Integrations between systems

Typed twice before, typed once now — and every movement leaves a receipt.

What gets done
The tools a business already uses get wired together: forms, files, store, payment, transport platforms and internal systems, with the data flowing one way and a receipt written every time.
What problem it solves
The same data typed twice by hand ends up as two versions, and nobody knows which one counts.
What the client receives
The tools talking to each other, with the same input producing the same result and a receipt written every time a routine runs.
Who answers for this specialty
Damián, automation engineering and technical watch, with Rodrigo on licences and privacy for every connection.
The work behind it
A rule the house repeats and proves: same input, same hash, checked package by package, each delivery with its manifest and its sha256 hash; and a watcher that tests the links of the site every day at 8:00: 63 addresses tested and 59 answered 200.

Ask for an integration review

Online sales and electronic commerce

From the first catalogue line to the confirmation in the buyer’s inbox, with no step left loose.

What gets done
Catalogue, prices, shipping, taxes, the payment connection and the confirmation the buyer actually receives: the sale is set up end to end.
What problem it solves
Selling online without knowing the commission and the real cost of each order turns a sale into a loss that nobody notices until the month is closed.
What the client receives
A store that can charge, with the commission read from the official source before a price is set and the floor price worked out with the formula in view.
Who answers for this specialty
Tomás, distribution, store and freight sales, with Elena on the cost of each piece and Rodrigo on licences and privacy.
The work behind it
A store of our own, assembled from end to end with its hosting paid and its catalogue structure ready, and its record saying what is loaded and what is missing; the channel file with the commission of each marketplace read from the official source, and the minimum-price calculator with the formula in view.

See the house store, in the open

Field 2 · Run

The operation runs on recorded facts, not on memory.

Automation, dashboards, agent systems, administrative systems and the money side, every number with its source and its date.

Process automation

Hours back every week, and the warning coming from the machine instead of from a customer.

What gets done
Routine work is handed to scheduled routines that write a receipt: copying data, sending the same notice, checking a link, closing a report.
What problem it solves
Routine depends on someone remembering it: when that person is away, the work stops and nobody notices until it is late.
What the client receives
Fewer hours of repeated work, and the warning coming from the machine itself when something breaks: a link, a certificate or a report that did not run.
Who answers for this specialty
Damián, with Vera checking the data that comes in and the data that goes out.
The work behind it
Scheduled routines that leave a receipt on disk, a watcher that tests 63 addresses of the site every day at 8:00 (59 answered 200) and deliveries that go out with their manifest and their sha256 hash.

See what already runs on a schedule

Operational dashboards

One screen, one minute: what came in, what went out, what is pending and what it costs.

What gets done
Numbers gathered on one screen, each figure with its source and its date, so the day gets read instead of guessed.
What problem it solves
Deciding with last month's summary or with an impression: the problem shows up when the bill arrives or when the stock no longer matches.
What the client receives
A dashboard that the client can open any day and read in a minute, with the count, the source and the date behind every number.
Who answers for this specialty
Aurelio, governance and traceability, with Elena on costs and Vera on measurement.
The work behind it
The log and the board that hold this site: versions, errors, corrections and results written down on every change, and consumption measured per day and per origin.

See the board kept behind this site

Systems of specialised agents

It began with one agent sorting the mail; today twenty-two work under one record.

What gets done
Teams of digital agents are designed and put to work: a named specialty, a defined function, a written limit and the work each one has delivered in its own file.
What problem it solves
Work that depends on the memory of one person: no record, no owner and no way to check it. And software that promises more than it delivers.
What the client receives
A team of agents with a register: what each one does, what it delivered, who answers for it, what it may not touch and where its work can be checked.
Who answers for this specialty
Armagedón, general direction of the system, with Rodrigo holding the compliance veto.
The work behind it
Twenty-two agents audited, fourteen with delivered work and ten with a public card, each one with its identity portrait drawn by code; and the house catalogue of 10 divisions, 29 departments and 60 specialties.

Meet the agents and read their files

Administrative systems

Every file gets one name and one owner, and a team trained to keep it running alone.

What gets done
Administration gets a shape: one record per piece of work, a manual of departments, a named owner for each duty and a training path.
What problem it solves
The same document saved three times under three names and nobody knows which one counts; and when someone leaves, the knowledge leaves with that person.
What the client receives
One place per file, an owner with a name and a trained team: the business stops depending on who remembers.
Who answers for this specialty
Aurelio, document governance and training, with Damián on archiving.
The work behind it
The departments manual and the training centre written, the rule of one template per file with its owner, and 5 of 5 paths verified on disk; every delivery goes out with its manifest and its hash.

Ask for an administrative review

Financial and accounting systems

What does one unit really cost you — and where does the margin stop being a guess?

What gets done
Costs are written down: what it takes to run the operation, the cost of each unit with the formula in view, the floor price and the files of licences and insurance.
What problem it solves
Not knowing what it costs to operate: prices set by eye, and the margin turns out to be gone after the sale.
What the client receives
The cost, the floor price and the margin in writing, with the formula and the source of every figure, so that the client decides with numbers and not with an impression.
Who answers for this specialty
Elena, administration, finance and books, with Sara quoting the client and Rodrigo on compliance for every purchase.
The work behind it
Consumption measured per day and per origin with its equivalent in dollars (Medicion-consumo-2026-09-26.json), the cost per piece, the needs map and the files of licences and insurance; 4 of 4 paths verified on disk.

Ask what a unit costs you

Not a public accounting firm, and no book is signed here: what gets delivered is the system, the data and the formula. The books are signed by the client or by the accountant the client appoints.
Field 3 · Brand and content

A face people recognize, and words people believe.

Logos, brand identity, digital presence, content, digital products and editorial systems, all with licences in order and with any help from machines declared.

Logo design

Vector files, measured margins and minimum sizes written down.

What gets done
Drawn from geometry, the mark arrives with its stroke and its margin measured before delivery, plus the rules that keep it from being stretched or recoloured.
What problem it solves
A logo handed over only as a loose image that blurs when it is enlarged, or that carries a typeface the client has no licence to use.
What the client receives
The mark in vector files, with its stroke, its margin and its minimum size written down, plus the rules so that it is not stretched, recoloured or distorted.
Who answers for this specialty
Íris, visual identity and vector art produced by code, with Julia on the pieces for each channel.
The work behind it
The identity portraits in SVG, each one validated as correct XML, all drawn by code inside the group: 0 third-party images and 0 licences in doubt.

See the identity work in the portfolio

Brand identity

Look at the palette, the stroke and the voice once: your team applies them from then on.

What gets done
Palette, stroke, type sizes, voice and the rules of use, for screen and for print: the whole face of the brand in one place.
What problem it solves
Every piece comes out in a different colour and a different tone, and the business looks like three different businesses.
What the client receives
A brand book that the client's team can apply without asking us: palette, stroke and voice with their values measured and written down.
Who answers for this specialty
Íris on identity, Nadia on the written voice and Rodrigo on licences before publishing.
The work behind it
The palette and the stroke of the group's identity measured in CIELAB, so that no agent repeats an accent by carelessness; the identity portraits drawn by code, all validated as XML; and a site with 0 external resources, with system typefaces and the flags drawn inside the page.

See a brand book already in use

Digital presence

Found in the language your customer actually types into the search bar.

What gets done
Wherever people search, the business is there: its own domain, pages in its customers’ languages, entries in the search engines, daily posting and a record of what went out.
What problem it solves
The customer looks for the business and finds an old profile with the wrong phone number, or finds nothing at all.
What the client receives
A presence that belongs to the client, on the client's own domain, in the languages of its customers, with the record of what was published and when.
Who answers for this specialty
Camila, communication and growth, with Emilio opening profiles, Julia producing the pieces and Alma defining who is being addressed.
The work behind it
A client's site answering today on its own subdomain, with fourteen services in two languages; the publication log with three real entries and the audit of the group's addresses (AUDITORIA-DE-DOMINIOS-2026-09-27.md, 22,899 bytes, 29 addresses reviewed); 5 of 5 paths verified on disk.

See a presence that answers today

Content production

Words that sound like your business, not like a template.

What gets done
Text gets written and produced for the site and for each channel, in the languages the business needs, with any help from machines declared on the piece itself.
What problem it solves
Publishing just to publish: texts nobody reads, the same text on five networks and no record of what worked.
What the client receives
Written pieces, in the voice of the client's own business, approved by the client before they go out and registered after they go out.
Who answers for this specialty
Nadia, editing, narrative and content, with Camila planning, Julia producing the pieces and Aníbal ordering the calendar.
The work behind it
The whole text of our own site written in five languages and reviewed element by element: the English lives in the element and the other four languages in its attributes, so the five travel together in one file; and the publication log with three real entries.

See what the publication log kept

Digital product creation

Idea → written → drawn → checked one by one → costed → delivered.

What gets done
An idea becomes a finished digital product: the content, the art, the files, the quality check and the cost per unit.
What problem it solves
A product made by eye comes out with defects that only show up when the customer opens it, and with costs that nobody measured.
What the client receives
A product finished and checked piece by piece before delivery, with its cost per unit and its file of origin, so that it can be repeated, reprinted or corrected without starting over.
Who answers for this specialty
Nadia on the product, with Íris on the art, Damián on the production line and Elena on the cost per piece.
The work behind it
The pieces are made by code inside the group: the identity portraits of the agents, validated one by one as correct XML, and our own site in five languages, with 0 third-party images and 0 external requests; the automatic control counts the defects and measures the margins before a piece is delivered.

Open the catalogue of products

Editorial systems

Fix a sentence once, and it stays fixed in every format and every language.

What gets done
One source of truth feeds every format: the same text lives once and comes out in print, on screen and in several languages without being typed again.
What problem it solves
The same information corrected in one place and left wrong in another; and material that stops being coherent from the first page to the last.
What the client receives
One control point for the whole publication: a correction is made once and reaches every format and every language, and the review is measured instead of looked at.
Who answers for this specialty
Nadia, editorial product and learning content, with Rodrigo reviewing licences before publication.
The work behind it
Our own site is written that way: the English lives in the element and the other four languages in its attributes, so the five travel together in one file, and the measurement sheet counts it page by page; the review of a piece is measured by coordinates, with the defects counted one by one.

See how this site holds five languages

Field 4 · Decide and organise

Numbers before decisions, order before growth.

Market research, support in setting up and organising a company, and solutions fitted to each trade. Measurements with source and date, and no legal advice: this house is not a law firm.

Market research

A real count, not a quote from a blog, with the date each source was consulted.

What gets done
Before anything is recommended, the market is measured: comparables with title, price, link and date, and a source list that can be opened.
What problem it solves
Deciding on a copied figure with no date and no source, and finding out about the real competition after the money is spent.
What the client receives
A report with its sources and consultation dates, one page of conclusions, the briefs for deciding and the honest statement when the data is not enough.
Who answers for this specialty
Vera, research and verification, with Ciro measuring the client's own numbers; research decides nothing and contacts nobody.
The work behind it
Market reports with their sources, each one with the address it was taken from and the date it was consulted; a link checker that tested 63 addresses with 59 answers of 200; 4 of 4 paths verified on disk.

Ask for a market count

Support in setting up and organising a company

Names, addresses, registrations, the employer number, licences, insurance — and a file that proves each step.

What gets done
Paperwork for starting and putting a company in order in the United States, walked through with the client: always with the client’s information and in the client’s name.
What problem it solves
Starting without order: a company that exists with no record of what was filed, and a registration mistaken for an authority to operate.
What the client receives
A file per company with each step, its number and its date, and a clear note of what is granted and what is not, so that the client does not mistake one thing for the other.
Who answers for this specialty
Elena, administration, finance and books, with Rodrigo on compliance and privacy oversight.
The work behind it
The registrations checked in the group's own orbit: the federal transport registration USDOT 4452299, active, with the operating authority not granted, and the entity USDOT 4398817, of type BROKER, whose docket application MC-1754686-C was published on 15 August 2026 and dismissed on 15 September 2026 for lack of prosecution; and 29 addresses of the group reviewed one by one (22,899 bytes).

Start the file for your company

Administrative and organisational support, working with the client’s own information. No legal advice is given here and no legal act is signed here: those are signed by the client and, where it applies, by the client’s attorney.

Solutions specialised by industry

Your workshop is not a freight company: the pages, the words and the numbers change with the trade.

What gets done
Fitted to the trade instead of forcing the trade to fit the software: the pages, the services and the numbers this trade really uses, under the client’s own name.
What problem it solves
Generic programs that force the trade to work as the program says, instead of the program working as the trade works.
What the client receives
A solution written in the language of that trade, with the pages, the services and the numbers that the trade really uses, and with the client's own name on everything.
Who answers for this specialty
The leads by trade: Camila for local businesses, Tomás for freight and transport, Damián on the technical side and Vera on measurement.
The work behind it
Two trades worked in the group: an auto repair shop, with a client site of fourteen services in two languages answering on its own subdomain; and freight, with an agent of 24 functions written and measured one by one and the federal registrations read in the official register.

Tell me your trade

How a job starts

The same five steps, whatever the size.

  1. One conversation: what you need, what for and what you have.
  2. The market and the numbers are measured before anything is promised.
  3. The scope arrives in writing, with the floor price and what is left out.
  4. The work happens with the record open: you see what comes out and you can check it.
  5. Delivery comes with the file, the hash and the training so your team can hold it.

Nothing here is offered before it can be delivered, and every figure keeps its source. To start, the channel is the contact page. Go to contact